write the future - ripple effect

I am very excited for the World Cup to begin next month. Compounding my excitement is my gushing pride for Wieden+Kennedy's new World Cup, Write the Future campaign for Nike the Amsterdam office has been slaving over. Our Portland office will also have some new shorter spots as well as some amazing print ads releasing soon. Until then, lean forward and enjoy what may be one of the most epic commercials Nike has created to date. You may need to watch it a few times to catch all the amazing details, cameos and sub plots -- it's insanely exciting. 

Write the Future - "Ripple Effect"



From w+k's blog:

We are proud to present Nike’s global football brand campaign in celebration of the 2010 World Cup, titled “Write the Future.” This fully integrated campaign, spanning TV, cinema, print, digital, out-of-home and nontraditional executions, is the culmination of an 18-month-long collaborative effort led by W+K Amsterdam with support from W+K London and W+K Portland.

“Write the Future,” showcases a series of international football stars in their quest for victory and how one moment can be met with heroic achievement or defeat, sending a ripple effect across the globe. To bring the film to life W+K partnered with renowned Hollywood director Alejandro González Iñárritu.(Babel and 21 Grams) Music featured in the spot is performed by Dutch rock band Focus. The song “Hocus Pocus” brought the band international acclaim. For the spot, the music track was given a modern twist through remixing by MassiveMusic of Amsterdam.

Congratulations to everyone who worked on the campaign.

Sirocco Sunday MASS

Sunday Meeting About Sirocco Stuff.

We're getting organized, people. One MASS at a time.

productive, creative friends are the best - FRASERHEAD!

I have many friends that are productive and creative*. It's really amazing and one of the reasons I love my friends so darn much. (* see Sirocco Research Labs, Canary Sing, Samstag... the list goes on and on)


Welcome to the line-up of cool, creative kids pretending to be adult-like and getting mucho legit: Fraserhead! The lovely Lara Schmidt is doing her thing -- crafts, inspiration, art, design, making things and even a Fraserhead Etsy account! I mean, really!? When did you get so cool, Lara? I'm beaming with pride.

Need more proof of Lara's swagger? Take a look at her recent Etsy post -- gorgeous handmade bag, made from vintage fabric. Lovely design and she makes a great model.

The crafty power is strong in this one.