At both Ascentium and Grady Britton I have seen that in the world of ad/marketing no man is left behind. Brainstorm sessions revolve around every member of the team -- designers, project managers, media buyers, copy writers and interns alike. These sort of free flowing, all-out dump fests are so fantastic. The whole shebang is really show to be seen. It all begins with one good idea. I get excited and start scribbling things in my journal, throwing out random stories. Then someone references a seemingly unrelated event which triggers another idea for 5 other people. We all laugh. Someone reads a Tweet aloud. We laugh again. Then there's an awkward moment of deep-thought silence. Then the whole beast gets roaring again and 58 new ideas flush out on to the table, every single one of which can be traced back to the original good idea that the client had that we as an agency are trying to make BIG. Meetings like this rarely happened in the graphic design world--being on the content side of this creative process is great. Gosh. I'm really starting to like this whole creative strategy thing. I really am.
A sharpie rendition of what a brainstorm session looks like at GB.
2 comments:
This is the kind of things that I wish I could take part in everyday. Sounds like a blast to behold.
<3 this. How sweet is it that my role is to look things up on Twitter and generate big ideas from them? I'll tell you. REALLY sweet.
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