I Work for a Robot - Nike LIVESTRONG Chalkbot

A large chunk of my time at work thus far has been spent working on the Nike LIVESTRONG Chalkbot campaign. The Chalkbot was hot on the scene last year and doing it's thing yet again at this year's Tour de France.

This is what it does:



And this is part of what we made this year to hype the banners:



Go the www.nike.com/livestrong and submit your own message before the end of the Tour this month. It's fun and very yellow.

Big high fives to all the rad creatives and account folks and studio whiz kids I've had the pleasure working with on this account. Most are sweating+stressing+laughing+chalking in France right now as I type. It's a crazy world, you know, fighting cancer and wrangler robots.