write the future - ripple effect

I am very excited for the World Cup to begin next month. Compounding my excitement is my gushing pride for Wieden+Kennedy's new World Cup, Write the Future campaign for Nike the Amsterdam office has been slaving over. Our Portland office will also have some new shorter spots as well as some amazing print ads releasing soon. Until then, lean forward and enjoy what may be one of the most epic commercials Nike has created to date. You may need to watch it a few times to catch all the amazing details, cameos and sub plots -- it's insanely exciting. 

Write the Future - "Ripple Effect"



From w+k's blog:

We are proud to present Nike’s global football brand campaign in celebration of the 2010 World Cup, titled “Write the Future.” This fully integrated campaign, spanning TV, cinema, print, digital, out-of-home and nontraditional executions, is the culmination of an 18-month-long collaborative effort led by W+K Amsterdam with support from W+K London and W+K Portland.

“Write the Future,” showcases a series of international football stars in their quest for victory and how one moment can be met with heroic achievement or defeat, sending a ripple effect across the globe. To bring the film to life W+K partnered with renowned Hollywood director Alejandro González Iñárritu.(Babel and 21 Grams) Music featured in the spot is performed by Dutch rock band Focus. The song “Hocus Pocus” brought the band international acclaim. For the spot, the music track was given a modern twist through remixing by MassiveMusic of Amsterdam.

Congratulations to everyone who worked on the campaign.