A large chunk of my time at work thus far has been spent working on the Nike LIVESTRONG Chalkbot campaign. The Chalkbot was hot on the scene last year and doing it's thing yet again at this year's Tour de France.
This is what it does:
And this is part of what we made this year to hype the banners:
Go the www.nike.com/livestrong and submit your own message before the end of the Tour this month. It's fun and very yellow.
Big high fives to all the rad creatives and account folks and studio whiz kids I've had the pleasure working with on this account. Most are sweating+stressing+laughing+chalking in France right now as I type. It's a crazy world, you know, fighting cancer and wrangler robots.
If you enjoy art, advertising, documentaries or things that are enjoyable you need to spend a spare 12 minutes watching this short piece Up There by The Ritual Project.
Love this art and love this profession. I think this may be one of the most well executed out of home ad campaigns I have seen all year. Kudos to you Stella for commissioning such a gorgeous project.
Good luck, 2010 Lab Rats! Welcome to the not-so-big, oh-so-friendly and big-time-awesome world of Portland advertising.
And to my Wet Paint compadres from '09 -- miss you all dearly. Big thanks to Lincoln for posting this video from our COLAB wrap party last year. Made my morning much more smile-filled.
Check out our feature article in this month's issue of the ever so awesome Chicago based art rag, Jettison Quarterly. Issue #6 is gushing with some Labs love. Great stuff.
And in case you haven't guessed already, this is the big surprised I had mentioned before when we showed some of our Portland SRL crew's photo shoot gems.