And so Ben and I have been trying to make Hilary some equally great marketing materials.
We went the hand-drawn route again for this one. Hilary had some great inspiration items that were very art deco meets Portland crafty -- an odd direction, but we felt up for the challenge.
Some of our early work we've created includes Emerald Petals's basic branding look and feel.
Business Cards /
After weeks of toying with font faces and awkward flower-meets-bike-wheel dorky logos, we decided on something sweet and simple.
I hand drew the letters, Ben turned them into computer friendly bits and then I sketched out some flowers per an image Hilary had found (that she might get as a tattoo!). The final product is crisp and crafty feeling. We had custom rubber stamps made of the images and now Hilary can stamp out her cards on whatever paper pieces she prefers -- all recycled or reclaimed to keep with the EP mission. Hope to get some nice shots of the crads in action soon. Until then, our comps:
One of the most exciting projects DOP has completed to date. Seeing our design in big, beautiful colors cut from vinyl...swoon. We had some geek out moments.
Promo Cards /
Informational little coupons to hand out to flower and non-flower lovers alike. Big idea: make something that was cute enough to keep on your desk for at least 3 months (longer if we are lucky). Comp shown on kraft paper:
More to come on Emerald Petals / Department of Project partnerships. We will let you know when the doors open and flowers start pouring out.
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